Because sending a Christmas card is just as fun as receiving one
Zó gemaakt with Kaartje2go
Following the succes of the Zó leuk online commercial we did together with Kaartje2go and Towel in 2019 we’ve launched the Zó gemaakt Christmas commercial in 2020. Kaartje2go is one of the biggest producers of greeting cards of The Netherlands and known for their excellent customer service, a free proof and a user-friendly online card generator.
In this years Christmas commercial we wanted to emphasize the ease of creating a Christmas card with Kaartje2go. The funny commercial was shown on the NPO and online channels such as Facebook, Instagram, YouTube and Pinterest.
Creating a likable brand using humor and good Christmas vibes
Campaign Strategy & Services
The goal of the campaign was to lift brand awareness and brand preference amongst the target audience and inspire them to create their own Christmas greeting card with Kaartje2g0. To build brand awareness and preference we’ve advertised the commercial on different channels such as TV (NPO), online TV (NPO Start) and Social Media (Y0uTube, Facebook, Instagram & Pinterest). To activate the target audience we’ve retargeted the target audience with inspiring card-related content to generate website traffic and conversions.