On the search for the next data heroes
Accelerate your career with Xccelerated
Together with Xccelerated, we created a campaign to generate leads for their different programs. Xccelerated offers experienced data scientists, data engineers and cloud engineers a 13-month training program. They are the proud offshoot of Xebia, the big international IT organization that is specialized in providing cutting-edge tools, training and consulting services that make businesses work better, smarter, and faster. The main goal of this project was to encourage potential candidates to reach out to Xccelerated for one of their programs. This was a challenge, because within this market there is a real scarcity, but the campaign was a big success filling up every available spot in the programs!
A successful campaign with a hard to reach target audience
Campaign Strategy & Services
To generate leads for these programs, Xccelerated turned to The Pool. We designed an extensive candidate journey on Facebook, Instagram, LinkedIn and Google Search. The real challenge with this strategy was reaching the right target audience. Within the (Dutch) job market of data scientists, data engineers and cloud engineers there is a real scarcity.
First of all, we made an activating branded video that tells the successful story of one of the trainees at Xccelerated. After the video was finished, we designed tailor made digital advertisements that not only reached out to potential candidates but also encouraged them to reach out to Xccelerated for one of their programs. Also, we created special landing pages to drive more conversions and make sure Xccelerated was able to contact a lot of people.
With our strategy we were very successful and made sure that the training programs of Xccelerated were filled when they started. We were able to generate a lot of traffic towards their website and made their brand stand out more within their hard to reach target audience. That means that we not only generated leads for the near future but also for the years to come!