A successful campaign with a hard to reach target audience

Campaign Strategy & Services

To generate leads for these programs, Xccelerated turned to The Pool. We designed an extensive candidate journey on Facebook, Instagram, LinkedIn and Google Search. The real challenge with this strategy was reaching the right target audience. Within the (Dutch) job market of data scientists, data engineers and cloud engineers there is a real scarcity.

First of all, we made an activating branded video that tells the successful story of one of the trainees at Xccelerated. After the video was finished, we designed tailor made digital advertisements that not only reached out to potential candidates but also encouraged them to reach out to Xccelerated for one of their programs. Also, we created special landing pages to drive more conversions and make sure Xccelerated was able to contact a lot of people.

With our strategy we were very successful and made sure that the training programs of Xccelerated were filled when they started. We were able to generate a lot of traffic towards their website and made their brand stand out more within their hard to reach target audience. That means that we not only generated leads for the near future but also for the years to come!