Alleen nog even testen with Spoedtest.nl
With over 150+ locations throughout the Netherlands, Spoedtest.nl is the biggest provider of rapid PCR & antigen COVID-19 tests. Especially during fall and winter and more specifically, during the holiday season, Spoedtest.nl wanted to raise awareness for keeping yourself and each other safe. To gain as much awareness as possible for their locations, Spoedtest.nl, Towel and The Pool launched a nationwide advertising campaign. The campaign consisted of radio commercials, out of home billboards and online video advertising with none other than Christmas icon and TV legend Robert ten Brink!
Safe holidays with Spoedtest.nl & Robert ten Brink
Campaign Strategy & Services
The primary goal of the campaign was to generate as much brand awareness for Spoedtest.nl as possible. To create content that fitted best to every moment of the holiday season we created multiple videos that were focused on Sinterklaas, Christmas, New years Eve and winter sports. During the campaign period, we also made sure the social media channels were up to date.