Introducing Therme Finn Sauna in the best way possible
Social Sampling with Therme Beauty
One of the best ways to introduce a new product line to your customers is to let them experience it for themselves. Therme therefore had 25,000 samples made from their new line of Therme Finn Sauna and sent it to all who were interested, free of charge of course. But how do you get people to actual request for a sample? That’s why we, together with Towel Media, made an social video campaign to introduce people with the new Therme Finn Sauna and activate them to request a sample (and maybe even buy a full size product).
Imagine yourself in Finland with Therme Beauty
Content Creation & Management
Together with Towel Media, we designed the campaign for the new Therme Finn Sauna. The focus of the collaboration was to create a social video campaign to stimulate sample requests.
In the first place, Towel Media made a video with atmospheric images that transferred people to an actual sauna in Finland. This video was essential for the whole campaign. When the video was ready, we distributed it on social media (Facebook and Instagram). By using the Touch-Tell-Sell model, we were able to reach the target audience with social advertising and activate them to request a free sample.
The campaign was a big success: all the 25.000 samples were sold out in just a short period of time.