Influencers in charge.
Together with Towel Media, we launched a campaign for s.Olivers new fragrances ‘BLACK LABEL’. In this big campaign – broadcasted in The Netherlands and Belgium – influencers weren’t just used to push products amongst their followers. The influencers were the ones in charge of the creative process.
To make sure the influencer content reached the target audience we used adaptive targeting on Facebook, YouTube and Instagram.
- Campaign Strategy
- Social Content
- Adaptive & Sequential Social Advertising
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