After years of successful physical stores in Amsterdam, it was time for Beverly Beethoven to respond to the changing market. In the summer of 2018 they decided to call in The Pool’s help to translate their offline store into an online store:


On 1 July we launched the new website and carried out a strong marketing campaign to promote it. We have, among other things, introduced a daily Shop The Look and set up various social and e-mail campaigns.

  • Online Strategy
  • Webshop development
  • Content Creation & Management
  • Social Advertising
  • Email marketing