Where change takes shape
The search for new students for Digital Society School & HvA
The Digital Society School is an initiative from the Amsterdam University of Applied Sciences (HvA) where students are welcome to expand their skill set in the world of digital technology. Whether you want to continue learning after graduating or you want to change your field of expertise, whether you’re 24 or 42, anyone is welcome at the DSS.
The DSS is characterized by its international character with students from all over the world. To bring a new batch of these students to Amsterdam, they enlisted the help of The Pool.
Activating students to join the Digital Society School
Campaign Strategy & Services
The focus of the collaboration with DSS was to attract new students to join their program. Because this involved people from all over the world, we worked with a funnel in which we started targeting more and more precisely on interests, among other things. We have used an automated e-mail flow to actually convert the potential students.