Dynamic content creation

The content we create is always drawn in pencil. This means we do not just create one (video) asset but directly create multiple assets based on different target audiences and needs. On the basis of various data sources, we optimize the content in addition to the targeting, placement and target groups in order to achieve cheaper results and to align the content better with the needs of the viewer. We use for that our creative framework to apply dynamic content creation in every step of the production proces.

THE TRADITIONAL METHOD

This is not how we do it

In the traditional situation, creation, production and distribution are separate parts that hardly work together during the campaign. This means that an evaluation takes place at the end of a campaign and points for improvement are formulated for the next time.

THE POOL METHOD°

This is how we do it

With The Pool method creation, production, distribution and evaluation are an ongoing process in which the campaign is continuously optimized based on data. In addition, not only the distribution but also the content is being optimized during the campaign. Thanks to this dynamic approach, major improvements are already being made during the campaign, making campaign results better and cheaper. This model enables us to set and guarantee campaign goals.

OPTIMAL SPENDING OF YOUR PRODUCTION BUDGET

Our creative framework

The creative framework assists creation, production and post-production to make the most of the production budget and maximize the return on investment from content production. In every step of the production process we think along where value can be added in the various steps of the process so that more and better content can be produced with the available resources. Below is a selection of the things we take into consideration during dynamic content creation.

Touch-Tell-Sell

DYNAMIC CONTENT FOR YOUR BRAND?

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