Dynamic content creation
The content we create is always drawn in pencil. This means we do not just create one (video) asset but directly create multiple assets based on different target audiences and needs. On the basis of various data sources, we optimize the content in addition to the targeting, placement and target groups in order to achieve cheaper results and to align the content better with the needs of the viewer. We use for that our creative framework to apply dynamic content creation in every step of the production proces.