The GOGOMAN with GOGO
GOGO (part of Sunweb Group) is the number 1 in youth travel in the Netherlands. They provide group tours including accommodation and parties to sunny destinations such as Chersonnissos, Albufeira and Lloret de Mar. After a long corona year, there was finally light at the end of the tunnel. To celebrate that holidays were possible again and to enthuse as many young people as possible to book their trip with GOGO, we launched the GOGOMAN campaign in collaboration with GOGO and Towel.
The GOGOMAN presents: The wheel of fortune
Campaign Strategy & Services
The aim of the campaign was to generate as many bookings as possible for the 2021 summer season. After a turbulent year, however, it was important that we informed the target group as well as possible about all the advantages of booking with GOGO so that the target group felt that they could safely book their trip.
To achieve this, we launched De GOGOMAN video series with influencer and YouTuber Ta Joela in which the various USPs of GOGO came to the fore. It became clear, among other things, that if the trip cannot take place due to the corona situation, the bookers received their money back. To top it all off, bookers were allowed to spin the wheel of fortune after their booking and they always had a prize. From cool GOGO merchandise to a fully arranged trip.
Through a sequential advertising funnel we guided the target audience through the several pieces of content, working towards conversion. We gave a large group of young people with the content the feeling that they could safely book their trip with GOGO and ensured that thousands of young people have an unforgettable summer in 2021.