Thé brand for mums and mums to be

Everything for the little ones with Noppies

Noppies is thé brand for pregnant women and mums. For over 20 years, Noppies has ensured that style-aware women can feel confident during the highlights and challenges of their pregnancies by developing comfy on-trend maternity clothes. The aim? Ensuring that every woman can be her true self in an outfit that reflects her character.

After the baby is born, Noppies still is the central thread in the family fabric. There are, for instance, a variety of options available for mums to dress their babies in a style that suits them best. The functional collections are characterised by soft, comfy materials – perfect for babies.

Noppies has enlisted the help of The Pool to further develop the brand online (internationally) by means of performance marketing and to create more brand awareness through video marketing in collaboration with Towel.

Full stack online marketing partner

Campaign Strategy & Services

The goal of the collaboration is to assist Noppies with all online marketing efforts. Within the collaboration we focus on creating an overview and valuable insights of marketing channels and efforts by means of custom dashboarding, increasing brand awareness in new target audiences and regions and lowering the CPA through smart performance marketing.

In a practical sense, we help Noppies with Google Search and Shopping ads, Social ads on Facebook, Instagram and Pinterest, affiliate marketing and video branding campaigns. We create all content for those marketing efforts in close collaboration with Noppies and perform dynamic content creation to lift the results of both the performance and the branding campaigns.


Online marketing strategy

Branding driven and performance focused

Social Media Advertising

On Facebook, Instagram and Pinterest

Search Engine marketing

Google Search & Shopping

Content creation

In collaboration with Towel

Affiliate marketing

Creating cost per sale conversions

Custom dashboarding

Creating valuable and actionable marketing insights

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