Selling a whole lot of peanuts 

Pay-Per-Sale with De Pindakaaswinkel

Who doesn’t love a sandwich with a thick layer of peanut butter? We definitely do, so we are happy to work together with De Pindakaaswinkel, that sells the best peanut butter of The Netherlands. The main goal of this collaboration is to sell as many jars of peanut butter as possible. From Caramel Sea Salt to Chili Pepper & Lemongrass, we activate people to buy and try one (or more) of the many delicious flavors that De Pindakaaswinkel offers.

Activating people to buy their jars of pindakaas online 

Campaign Strategy & Services

Although there are a lot of pyshical stores of De Pindakaaswinkel, the focus of our collaboration was solely online. De Pindakaaswinkel wants to increase their online sales and that’s why they turned to The Pool for help. To reach this goal, we use dynamic content creation and advertising.

We used the Touch – Tell – Sell model to shape this campaign. The first step was the branded videos that were made by our friends at VideoBird. We used these funny and cool videos for our dynamic advertising in the Touch and Tell phases on Instagram and Facebook. We tailored the different pieces content to different segments of the target audience and created a successful campaign. This already resulted in 5000+ sold jars of pindakaas – and still counting!


Campaign Strategy

Conversion driven media strategy

Dynamic Content Creation

Using data sources to create activating and dynamic ads

Adaptive & Sequential Social Advertising

on Facebook and Instagram


Campaign Results


Sold jars of peanut butter (and counting)




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