Classic brand,
New look.

Sooner or later, a man has to shave. That’s why Master Barber Joucke gives tips and tricks about shaving, in the online branded content series ‘Meesterlijk Scheren’ by De Vergulde Hand and Towel Media. In the 4-episode series, Joucke uses De Vergulde Hands renewed products to show how-to-shave en take care of your skin, perfectly. 


The focus of the collaboration was to create a social video campaign to stimulate reactivate the De Vergulde Hand and boost online and in-store sales.

  • Campaign Strategy
  • Social Content
  • Adaptive & Sequential Social Advertising