Frans’ Koopjedeal favorites

Bij Frans thuis with Koopjedeal

Koopjedeal offers the best products every day at the lowest prices. Every day there are offers online that are only valid for 24 hours. Koopjedeal can be found daily in the following newspapers: Algemeen Dagblad, de Volkskrant, Trouw and Het Parool. Their mission; enabling all people to easily score the best products and deals every day at very low prices.

Yellowgrape and Towel teamed up to create a video campaign including online branded content and a TV commercial starring famous singer Frans Duijts.

Cross-media end-of-year campaign

Campaign Strategy & Services

The goal of the campaign was to create brand awareness and conversion amongst large target audience of bargain hunters in the Netherlands. Through advertising in national newspapers, a TV commercial and additional online branded content the daily and weekly deals of Koopjedeal and the favorites of Frans Duijts in particular were communicated.

We consulted Towel and Yellowgrape throughout the proces including crafting an online media strategy, dynamic content creation and optimization based on advertising data.


Campaign Strategy

Conversion driven mediaplan including online branded videocontent

Dynamic Content creation

On TV and social media


Improving campaign results based on advertising data and content adjustment

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