A gift is a joy forever

The Art of Giving with The Gift Label

The Gift Label is an Amsterdam based lifestyle brand specialized in home and body cosmetics. Their passion is to create products that are loved and give love! They have nice gifts for men, nice gifts for women and finally also for your little ones. Unique gifts that are fun to buy and even more fun to give! The products are made with a lot of love and care and have cheerful labels. This makes it a perfect gift that you can personalize for those who deserve it.

And what better time for to launch a campaign dedicated to giving than December. Together with Towel we created and distributed the online branded video content series The Art of Giving.

Selling the best gifts during gift season

Campaign Strategy & Services

The goal of the campaign was to create brand awareness amongst the target audience and generate online sales on The Gift Label’s website. We have applied sequential targeting and advertising to first generate brand awareness amongst The Gift Label’s core target audience and secondly to retarget them with eye-catching activation assets to generate sales.


Campaign Strategy

Conversion driven mediaplan including online branded videocontent

Adaptive & Sequential Social Advertising

On Facebook, Instagram, Pinterest and YouTube

Dynamic content creation

Adjusting video content and campaign assets based on advertising data

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