OUR THREE STEP METHOD
1: TOUCH – TELL – SELL
We use Touch-Tell-Sell during the online media purchase. This model has two goals: conveying a message to many people (to increase brand awareness) and bringing people deep into the funnel to realize conversions. Whether it is an online or offline sale, every piece of content works towards a conversion.
2: DYNAMIC CREATION
Within the Touch-Tell-Sell model we use data driven and dynamic creation. On the basis of various data sources, we optimize the content in addition to the targeting, placement and target groups in order to achieve cheaper results and to align the content better with the needs of the viewer.
STEP 3: CUSTOM AUDIENCES
Finally, we use custom audiences that we use within the various advertising platforms. In this way we guarantee that the right target group will see the right content. The use of custom audiences ensures cheaper results and a higher engagement and conversion ratio.
THE TRADITIONAL METHOD
This is not how we do it.
In the traditional situation, creation, production and distribution are separate parts that hardly work together during the campaign. This means that an evaluation takes place at the end of a campaign and points for improvement are formulated for the next time.
THE POOL METHOD°
Dynamic content creation.
In The Pool method creation, production, distribution and evaluation are an ongoing process in which the campaign is continuously optimized based on data. In addition, not only the distribution but also the content is being optimized during the campaign. Thanks to this dynamic approach, major improvements are already being made during the campaign, making campaign results better and cheaper. This model enables us to set and guarantee campaign goals.
AND THAT’S WHY
We guarantee your results.
Whether you’re looking for online sales, leads, downloads or subscribers, our proven method enables us to offer a performance-based pricing model where we guarantee results. You can even decide to pay us per conversion.