Colombian culture in one sip of iced coffee
Art Mixup with Emmi CAFFÈ LATTE
Together with Towel Media, we introduced the new Emmi CAFFĖ LATTE Colombia Edition in the most creative and original way. In The Art Mixup we travelled with four Belgian influencers to Colombia to get the real Colombian feeling. In six episodes, that were launched online, the influencers worked together with local artists to make the most beautiful art pieces. The results were shown at an exhibition in the M HKA museum in Antwerp.
Activating Belgium to experience Colombian culture
Campaign Strategy & Services
After the video content was shot in Colombia, the real work started. The content was made and we launched the Art Mixup campaign on television and social media. People were activated (by using the Touch-Tell-Sell method) through television commercials and social (advertised) content to buy a Emmi CAFFÈ LATTE cup. In different grocery stores in Belgium the cups contained a sticker with a code. When filling in this code on the website, they were rewarded with 2 tickets for the M HKA in Antwerp, where they could see the exhibition of the Art Mixup for themselves. To make sure that everyone would be aware of the new edition of Emmi CAFFÈ LATTE, it was important that the content was highly visible on television and online. The viewers of the original series were retargeted with the activation.